About us

About Athara Sara Davoodi

Ancient Eastern and Ayurvedic knowledge meets a modern healthy lifestyle!
Athar'a is your destination for 100% natural and organic, luxurious skincare inspired by Eastern Traditions. The Athar'a philosophy focuses on overall health, wellness and healing, encompassing Eastern therapeutic practices. Helping you to  live a better lifestyle and beautify your skin the natural way - all while giving back to those in need.

We don't take the "giving back to those in need" part lightly charity is at the heart of everything we do. It's always been a goal of mine to "fix the world" and to save children from the evils in the world! While I understand that might not be a reality, I know that there are many things we can do to greatly impact many of those children...

There are three ways we are supporting impoverished and orphaned children...
1) Provide Nutrition - we are in an official partnership with Trees for Life! Trees for Life plants disease fighting and nutritious Moringa trees for impoverished communities. For every 100 likes our FB page @atharapure receives, we will plant a fruit tree! We have planted over 10 trees already!
2) Provide Shelter - Athar'a will be donating a portion of proceeds to Give Light - a foundation that is 100% volunteer based and builds orphanages around the world!
3) Provide water - Athar'a will also be donating a portion to Charity Water, another organization that gives 100% of their proceeds directly to communities in need of water.

Find out more about how we give back here!

What does Athar'a mean?
Athar'a comes from my late Nani (grandmother's) name, Athar -meaning PURE, which was so fitting with this line ...the "a" at the end combines my name, Sara, with hers.  My Nani always taught me that natural beauty was the best beauty and that the best kept beauty secrets can be found in the gifts mother nature provides. From blending almonds and milk to form a mask to making homemade honey sugar scrubs in the kitchen as a child,  natural skincare is just "natural" for me.

Why did you start an all natural skincare line?
Ever since I was a little girl, I've been making homemade skincare treatments - it's something that I truly enjoy! I thought the idea of having a natural skincare line or spa that uses completely natural raw food ingredients would be great!  But, what really pushed me to actually start a line was when my family was touched with cancer and others I knew and loved were also affected. After I started doing research on the types of things that cause cancer, I learned that one of the things that contributes to cancer are the toxins and harmful chemicals we not only put into our body, but the toxins that we put on our body! Those chemicals from skincare seep into our blood stream and can have negative long term effects including cancer!  Once my children were born, I was certain I didn't want to put that stuff on them. I'm the type of person who doesn't like to sit around and complain, I like to take I said, why not? I already have knowledge and experience with all natural, homemade skincare, I also want others to benefit and to spread awareness of the dangers of these chemicals and toxins and the importance of safe/healthy skincare  - doing this just made sense to me.

What sets Athar'a products aside from other natural products?
Well for starters- our products are truly natural! There are many companies making the claim to be natural, and while they might contain some natural ingredients, they still combine them with harmful chemicals, fillers and other toxins. Secondly, Athar'a products are made with nature's finest exotic ingredients, using the ancient wisdom of Ayurveda healing, wellness and beauty. Every ingredient is thought out and of the highest quality, there are no fillers, no alcohol, no synthetics, no artificial anything! It's just natural, plant based ingredients, completely pure, luxurious, safe and effective.

Thanks for taking time to learn more about Athar'a Pure!
With lots of love,
Sara Davoodi
Owner & Creator
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